Did you know your sign is talking to the public? It is, and it’s talking 24 hours a day. What does your sign say to the public?

Signage can say many things to the public. It can express your personality, or quickly describe your business. Some signs whisper to the public. Why? Because they are too small to be effective in their location. Some signs talk loud and clear. Those signs are far more effective at reaching the public, but is the message clear? The size of the sign may be right, but the message is lost with too much information. Imagine three people talking at once describing the best product in the world. They are excited and you want to know more, but you just can’t process the information.

Does your sign tell the public your business is current? If your signage is not in good repair it may tell the public your business is no more, or close to closing. 24 hours of telling the public your business is on deaths door is hard to overcome!

What about the message your sign delivers. Does it send the same message as the rest of your marketing? If not you may be confusing the public further. How? Imagine someone describing to you the best product in the world. You’re interested and want to know where you can get this great product. They explain that it is just down the street and describe what to look for as you reach the location. With this information in hand you take off as quick as possible to the destination. Soon you feel you may have gone to far. You’re a bit confused and think back on their description. Nothing seems to fit. Sure, there is one that seems right, but the description doesn’t match and you want to make sure you get the product they described. If your marketing is not consistant with the message delivered by your sign much the same scenerio may happen to potential customers. A disaster for your bottom dollar!

Another concern is rather the message delivered by your sign fits the industry you are in. Is it fun or does it need to be strictly professional? In marketing a product or service there are many ways to grab the attention of the public. However, none seem more effective than a “mascot”. Think about the commercials on telivision today. Name a brand and chances are there is a mascot associated with the name. Consumers react to these even when the message is of a more professional tone. It works for many, will it work for you?

This may seem like a lot to consider to simply tell the public you have the best product or offer the best service. Why not just put that on the sign, right? Standing apart from others in our given industry means we are remembered when the time comes for our services. If we allow our customers to pick us out of the phone book or find us in other ways on their own we simply haven’t done our job. Our signage and marketing should have done the work for us. If the message is jumbled or not clear the investment in our marketing is lost.

When choosing a sign shop to fulfill your signage and marketing look at their own signs. Look at their past work and pay attention to the details. Do they keep the message clear? Do they understand how to make your signage effective? Also consider the materials they use. Does your signage require premium vinyls? Will it need to be printed? Do they simply want your money or would they like to see your business succeed?

Most importantly make sure you get your sign done right the first time. Protect your investment with a clear message on a sign that fits the circumstances. If done correctly your sign will say a lot about your business and deliver a good message for your business. . .24 hours a day.

We’re waiting for your call.

»

TrackBack URL

Leave a comment

You must be logged in to post a comment.